Top 5 Social Apps Performance in Kenya Q3 2022

In the third quarter of 2022, the top 5 social apps in Kenya showcased varied performance trends across downloads, revenue, and active users. The data, sourced from Sensor Tower, reveals interesting insights into the app usage patterns in the region.

TikTok Lite - Save Data experienced consistent weekly revenue, peaking at around $9K in late August. Weekly downloads fluctuated, starting at approximately 262K in late June and reaching a high of 405K by mid-September. Active users saw a steady climb from 3.1M to 3.5M through the quarter.

Instagram Lite showed modest revenue growth, peaking at $157 in early August. Downloads saw a significant drop from 309K in early July to about 59K by the end of September. Active users, however, remained relatively stable, ranging between 2.5M and 2.7M throughout the period.

Facebook Lite maintained a steady revenue stream, hovering between $140 and $210 weekly. Downloads spiked notably in late August with 301K, then tapered to around 95K by the end of September. Active users consistently stayed above 10M, peaking at 11.7M in late August.

Save Status - Video Downloader saw no revenue but had fluctuating download numbers, hitting a high of 252K in late August. Active users increased significantly, starting at around 42K in late June and reaching 335K by the end of September.

X had minimal revenue, with the highest weekly revenue being $19. Downloads were steady, peaking at 67K in mid-August. Active users remained stable, averaging around 1.25M throughout the quarter.

For a more comprehensive analysis, visit Sensor Tower for detailed insights and trends.